Watches by Jewelers

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In the Boutique district of NYC (Madison Ave between 55-70, not to be confused with the Diamond district on 47th st) I came across two different high-end jewelers selling watches.  First is Buccelatti, whose somewhat classical designs in jewelry I've referenced before, with a heavily bejeweled piece.  I find it unattractive, but somewhat in keeping with their designs
Buccelatti Watch.jpg
(from)

The second jeweler was Graff, owned by a man who clearly has too much money.  They have a line whose case design and dialwork are clearly intended to suggest a brilliant-cut diamond.  The first piece, called the Graffstar,  is a simple three-hand watch with a sub-second dial who reinforces that with the design on the dial
Graff Simple Watch.jpg
(from)
In case the size isn't clear, the Tourbillon named "Mastergraff" has a DLC (Diamond-like Carbon) coated case an a diameter of 47mm. 

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First is hideous, but I find the second quite nice -- very elegant geometrics...

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