The second jeweler was Graff, owned by a man who clearly has too much money. They have a line whose case design and dialwork are clearly intended to suggest a brilliant-cut diamond. The first piece, called the Graffstar, is a simple three-hand watch with a sub-second dial who reinforces that with the design on the dial
In case the size isn't clear, the Tourbillon named "Mastergraff" has a DLC (Diamond-like Carbon) coated case an a diameter of 47mm.
A
First is hideous, but I find the second quite nice -- very elegant geometrics...