A much less offensive, and quite clever, design for a Vodka bottle, this time a concept fo Samurai Vodka by Arthur Schreiber.
Samurai Vodka
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Clever, but I would have liked it more if the logo/name were 'misaligned' with the bottle, instead of remaining in a straight line.
Still, incredibly iconic and simple at the same time, which will ensure it stands out in people's minds, and makes it easy to find at the bar. I find a lot of alcohols come in distinctive bottles so that people at the bar 5 feet from the liquors can still tell the bartender what they want without having to read labels. Those that have a less distinctive bottle shape either have some obvious color choice (especially for clear alcohols), label design, or are mixers that no one cares about anyhow.
Absolut went through a multi-year campaign to establish the identity of their otherwise unnoticeable bottle. Samurai has saved millions in advertising by dint of the instantly recognizable bottle.
> Clever, but I would have liked it more if the logo/name were
> 'misaligned' with the bottle, instead of remaining in a straight line.
I think I'd like it even more if the name was "misaligned" on the box, giving the illusion that the logo slid into a straight line only after being slashed