Face value: Salesman of the irrational | The Economist

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A brief profile of Jean-Claude Biver the somewhat* insane CEO of Hublot and founder of the modern Blancpain brand.  I'd not even blink if he did start selling cheese and was able to take his cow public with a $100million IPO.

I had dinner with Mr. Biver several years back, when the Hublot Big Bang was new and unproven, and wore his prototype for a while



My wrist, JC Biver's Hublot
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